RAPP has appointed Darran Snatchfold as SVP Media to lead the agency’s UK media department. Snatchfold, who will sit on the UK leadership team and report directly into RAPP UK CEO Chris Freeland, will be tasked with growing the agency’s media capability with a digital first and strategy-led approach.
Prior to joining RAPP, Snatchfold was Director of Invention at Mindshare where he was responsible for collaborating with the data, technology and creative communities to deliver more progressive media solutions for key clients. An industry stalwart with client experience spanning FMCG, travel and financial services to name but a few, Snatchfold has also worked at Microsoft, Publicis and TMW, where he was Head of Planning.
Chris Freeland, RAPP UK CEO said, “Darran’s integrated experience at the cutting edge of modern marketing means he is ideally placed to lead RAPP’s media strategy. His understanding of the importance of data, which is the core of our business, alongside his energy and dynamism was paramount to his appointment. I’m looking forward to working with Darran in this new capacity.”
Darran Snatchfold said, “Together with its vision and capabilities, RAPP is an agency with its foot firmly placed in the future. I’m looking forward to being part of an agency and leadership team that is able to offer brands innovative, integrated solutions that will stand out in our digital world.”