Tia Hall-Davis

RAPP continues its Asian expansion through partnership with 180China to bring fresh approach to CRM

Tia Hall-Davis
RAPP continues its Asian expansion through partnership with 180China to bring fresh approach to CRM

Brand engagement agency Rapp, part of the DAS Group of Companies (DAS), has strengthened its footprint in Asia by establishing an affiliate agreement with 180China, which will now be known as ‘Rapp | 180China’.

Marco Scognamiglio, Rapp’s global chief executive officer, said of the move: “The Asian market is a crucial area of growth for global clients in our current and future client portfolio – and building our presence in this region requires great talent. Our relationship with Rapp | 180China serves as an example of how Rapp is committed to both enhancing the value we bring to our global clients as well as nurturing our industry’s best talents.”

Stone Lei, chief executive of 180China, said: “This is an exciting and promising partnership with Rapp for the future of CRM. In addition to helping continue the success and momentum of Rapp’s digital and social communication solutions, 180China will provide more comprehensive and accountable services to clients.”

Min Chang, president of Asia Pacific and Africa at DAS / Omnicom Group, said of the new alliance: “We are extremely excited about this new partnership between Rapp and 180China. This not only expands RAPP’s capabilities in China but it also extends our service offerings in the areas of CRM and digital in the region.”

Rapp employs over 1000 people across the US, Brazil, UK, France, Germany, Singapore and Dubai.

This story featured on The Drum and Little Black Book